Twitter is a company that is used throughout the world (see Marketing Excellence in chapter 8 of textbook. I have attached a copy of that page).
1. Discuss and explain why Twitter has been successful around the world.
2. Who are Twitter’s biggest competitors and in your opinion have they been as successful internationally as Twitter (give examples to support your thought)
3. If you were the CMO (Chief Marketing Officer) what would you do to maintain Twitter’s strong Global presence.
Answer & Explanation
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