• During the process of studying the module and producing a reflective essay, what new knowledge, abilities, or comprehension do you feel you have gained?
• How will you apply your knowledge in the real world?
This should be informed by an analysis of your own and others’ activity (for example comments made in discussions, shared outputs, and of course your own ongoing reflections throughout the module). Your reflection should also draw links to theoretical and evidence-based accounts of marketing. It is not expected that you attempt to represent all your reflections throughout the module – you will need to be selective in what you choose to include and what you think best represents your own development within this module.
The key term here is “reflective”. We are not looking for simply a descriiptive account of the module resources and discussions here. Descriiptive writing is mostly a straightforward descriiption or recall of what was happening. While it may be necessary to provide some descriiption, the emphasis should be on communicating what you thought and did as you progressed through the module, how and why you did it, and what you feel you learned from that process, and how you might apply your ideas in the future.
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