Using ONLY information in the case study, to answer the following 2 questions in 1 page max, and another page for calculations etc if needed. Case study is attached.
1. Using the data from the case, compare the economics of the concentrate business to that of the bottling business. Why is the profitability so different? Refer to specific financial data in
explaining your answer.
2. How has competition between Coke and Pepsi affected each firm’s and the industry’s profits?
Refer to specific phases of competition and financial data in explaining your answer.
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James Raphael
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