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Discuss the concept of framing. In what ways is it relevant to agenda-setting theory?

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1. Explain one evaluation criteria that the uses & grats approach fulfills and one where it falls short.
2. McLuhan postulated that “the medium is the message.” Is that a straight-line effect of media or more in line with the uses & grats perspective?
3. Discuss the concept of framing. In what ways is it relevant to agenda-setting theory? What does Griffin mean when he states that “framing is not an option”?
4. How might McLuhan approach the agenda-setting research?

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