Discuss The importance of articulating a compelling value proposition.

: I. Discovery Phase (1) The importance of desirability of the opportunity. (2) The importance of “doability” of the opportunity. (3) The importance of clarifying the job-2B-done. (4) The importance of
compelling UX. (5) The importance of feasibility of the opportunity. (6) The importance of viability of the opportunity. (7) The importance of articulating a compelling value proposition? III. Configuration Phase (8) The importance of building and delivering the right interaction platform. (9) IV. The importance of
spreadability.
Discovery Phase Reflection 15%
Ideation Phase Reflection 15%
Configuration Phase Reflection 15%
Diffusion Phase Reflection 15%
Personal Innovation Lessons (Insights) 20%
Paper (Organization/Sources) 20%

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